Sponsorship
As a sport, racing is very compatible with corporate entertainment. Sponsoring a race or a race meeting offers advertising and promotional opportunities. It also gives you valuable time with your clients, staff, suppliers or distributors, amongst the excitement and colour of a relaxing day at the races.
We recognise that building and maintaining relationships has the potential to realise mutual benefits, which are especially important for both of our businesses.
Sponsorship opportunities exist in many forms including Cup day sponsorship, race naming rights, signage rights (running rails, starting stalls) and corporate partnerships. The cost and range of privileges vary according to the race status, level of prize money, and type of hospitality required.
With 34 race meetings at 9 racecourse throughout the Wimmera we can tailor an offer to suit any requirements. This will ensure that we can provide maximum benefits, visibility, entertainment, PR and exposure to align with your business objectives.
Racing offers businesses unique exposure to a wide audience, not only at the racecourse, but also through the extensive media groups which cover racing, including the TVN network, Sky Channel, the national racing radio network, daily newspapers, country radio, television, newspapers and specialist racing publications.
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Wimmera Racing Club has excellent catering and corporate facilities and a strong focus on customer service and customer satisfaction. These strategies assure you of the Club’s commitment to servicing your needs and building long-term relationships.
Sponsorship Benefits
Race Naming Rights
Race naming rights sponsorship lets you call your race anything you want (as agreed with the Club). It can be company name, or the name of an employee / client you want to reward or thank.
For example, Wimmera Racing Club Handicap or Matt Hall Maiden Plate.
Media Coverage
Naming rights to a race at a meeting conducted by Wimmera Racing Club ensures that the sponsor’s name (and message) gain maximum exposure by appearing in the following media:
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• Sky Racing & TVN (Over 5,000 Pub/Club & TAB outlets nationally) • Sport 927 and the national racing radio network • Form guides in daily newspapers (such as the Herald Sun/Age) • Local newspaper, radio and television coverage • TAB Betting Sheets throughout Australia • Specialist national racing publications •Foxtel digital and Austar home subscribers. Race book Advertising
A black and white advertisement will be placed in the race book. Advertisement art work would be supplied by sponsor.
Signage Space will be provided for temporary signage to be erected on course, on the day. Signage would be supplied by sponsor.
Big Screen Advertising
When the big screen is available an advertisement may be run at various times throughout the day. Advertisement would be supplied by sponsor.
Promotions
Opportunity exist to conduct on-course promotions (as agreed with the Club).
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A variety of corporate hospitality packages are available to compliment the sponsorship.For more information and pricing, please contact Sandy Horton, Chief Executive on 03 5358 5288 or
email.
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The Wimmera Racing Club is grateful to its sponsors. Please support the sponsors that support our Club.
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